Hi, I am Abodid.

I’m a creative director and visual storyteller based in London.

My core strength is creative direction and communication.

I thrive as a generalist, moving effortlessly between photography, film, immersive media, and cultural insight.

I completed my master’s degree at the Royal College of Art, London, with a full tuition scholarship from Apple, where I focused on storytelling, research, and technology-driven creative practice. Before that, I briefly studied design at the National Institute of Design, which sparked my early passion for films, design thinking, and visual storytelling.

I have collaborated on commercial and independent projects across art, music, fashion, and culture for brands and institutions such as Wieden+Kennedy, Budweiser, Pursuit of Portraits New York, London Design Biennale, International Body of Art and the Royal College of Art. My work has been featured on VH1, Rolling Stone India, Homegrown, and several other major media platforms.

With a strong foundation in hands-on execution and strategic vision, I lead cross-functional creative teams, manage entire production pipelines, and build narratives that resonate across cultures and mediums. I’m equally comfortable pitching to C-suite executives and collaborating with underground artists and musicians.

I’m looking for roles and collaborations where creative experimentation, emotional depth, and interdisciplinary thinking drive the work. I partner with visionary brands committed to authentic and lasting storytelling rather than quick trends. I find my greatest creative energy working alongside artists and musicians who boldly challenge norms and push creative boundaries.

The Email That Changed Everything: How Apple Funded My Dream at RCA
Scholarship, Higher Studies, London, Royal College of Art, Apple

In August 2022, a single email changed the trajectory of my life. I had been accepted into the Royal College of Art in London but was struggling to figure out how I would pay for it. Then Apple stepped in, with a full scholarship. It covered every penny of my £28,000 tuition. The timing? Just a few weeks before term started. That close. It was wild!!!

How we transformed an Abandoned Garage into the Hottest Exhibition Spot in London in Just Two Days
Art, Exhibitions, London, Photography

I helped turn an empty, messy space into a full-blown exhibition, and then documented the whole thing. The best part? My photos made it to the official social media pages.

When the Staff Steal the Spotlight: Inside RCA’s Most Surprising Exhibition
Photography, Exhibition, RCA, Staff Showcase, HiddenRCA

You think you know RCA. Then Hidden happens. This exhibition shows what the technical and non-academic staff have been quietly making all along, and it’s an absolute stunner!!

Imagine an Art School: A Journey Through Graduation Show of RCA Digital Direction 2024
Digital Direction, Storytelling, Emerging Technology, Art, Royal College of Art

This reflection documents my visit to the 2024 Digital Direction Graduation Show at RCA's White City campus, a year after my own graduation. Having missed most shows during my student year due to deadlines, this visit felt like reclaiming a lost opportunity.

Hi, I am Abodid. I
love ramen.
make films.
write.
photograph.
make art.
design.
love mushrooms.

SHOWREEL

HEAR IT FROM THE PEOPLE I HAVE WORKED WITH

Abodid's thoughtful and innovative approach towards producing the brand film for Hermosa was highly professional. From creating the perfect visual references to helping the entire team envision the intricacies of the project to leading a skilled and proactive film crew; Abodid made sure the visual storytelling of the film was aptly aligned to the brand's voice. I look forward to working with him again and recommend him to anyone seeking a dedicated and creative mind on board.

Pranjal Agrawal, CEO, Hermosa Design Studio, India
I've had the pleasure of working with Abodid on various commissioned and collaborative video projects. His work is meticulous, thorough and thoughtful; a quality that I highly appreciate. We've worked closely on several video projects for Pursuit of Portraits. Abodid has not only created stellar videos but has always elevated the brand voice, visual storytelling and overall look and feel! If there's a hunch about direction, great aesthetic and delivery time-crunch, Abodid gets it!


Saunak Shah, Creative Director based in Newyork
Abodid and his team have literally been a breath of fresh air to work with. From the very beginning, Abodid sent a personal video of him breaking down the budget options and rates. This made it so easy to decide on the style of the video I wanted. He and his team were so professional and they stayed in communication giving me updates. My lyric video turned out to be so awesome and I am so happy with it. I will definitely be working with Abodid again.

Alonzo, Singer-Songwriter, Los Angeles

CONTACT

Like all good things, this page is at an end and, honestly, I hate goodbyes, so let's say hello instead.

hello@abodid.com
+44 7522258768