My core strength is creative direction and communication.
I thrive as a generalist, moving effortlessly between photography, film, immersive media, and cultural insight.
I completed my master’s degree at the Royal College of Art, London, with a full tuition scholarship from Apple, where I focused on storytelling, research, and technology-driven creative practice. Before that, I briefly studied design at the National Institute of Design, which sparked my early passion for films, design thinking, and visual storytelling.
I have collaborated on commercial and independent projects across art, music, fashion, and culture for brands and institutions such as Wieden+Kennedy, Budweiser, Pursuit of Portraits New York, London Design Biennale, International Body of Art and the Royal College of Art. My work has been featured on VH1, Rolling Stone India, Homegrown, and several other major media platforms.
With a strong foundation in hands-on execution and strategic vision, I lead cross-functional creative teams, manage entire production pipelines, and build narratives that resonate across cultures and mediums. I’m equally comfortable pitching to C-suite executives and collaborating with underground artists and musicians.
I’m looking for roles and collaborations where creative experimentation, emotional depth, and interdisciplinary thinking drive the work. I partner with visionary brands committed to authentic and lasting storytelling rather than quick trends. I find my greatest creative energy working alongside artists and musicians who boldly challenge norms and push creative boundaries.
Royal College of Art, London
I was awarded a scholarship by Apple that covered the entire tuition fees of my masters in the Royal College of Art in London. This enabled me to research extensively about human behaviour, relationships and mental health using auto-ethnographic methodologies.
Looking for scholarship opportunities abroad in the world's top art and design universities?Royal College of Art, London (2024)
Facilitated exhibition installations for 100+ international students at RCA graduation shows, meticulously assessing requirements, managing resources, enforcing safety, and providing creative and technical support to enhance installation quality.
Dive into the behind the scenes and the final exhibitions through my photogrpahs!International Body of Art (IBA), London (2024)
Facilitated technical and creative support for 30+ international artists at 'Into the Flux' by IBA London, spanning performance, new media art, information design, and experimental music. Produced archival-grade photographs, serving as key marketing assets for IBA’s social media.
Revisit one of IBA's craziest exhibition in London through my photogrpahs!!Wieden + Kennedy / Animal / Budweiser / Pursuit of Portraits (2018-2020)
I’ve led edits for Wieden+Kennedy, cut stories for Budweiser, collaborated with Pursuit of Portraits to craft films on love and queerness. While editing is my home, I’ve often stepped behind the camera, as a director, a cinematographer, whenever the story asked for more.
Watch the film for Budweiser Streetwear, that caught a lot of social media attention.Hermosa Design Studio, Kota (2021)
Led the end-to-end production of a brand film for the launch of 'Furnmill,' operating with full creative and technical autonomy during lockdown restrictions and delivered a high-quality brand film that successfully captured the brand’s essence, perfectly aligning with its launch strategy.
Collaborated closely with the CEO and Brand Managers to align creative vision with business objectives, effectively managing a multidisciplinary film production as a one-person agency.
M.A (Master of Arts)
Digital Direction (2022-23)
Translated my personal journey of love, grief, and healing into photographs, prints, writings, and performance films. Wrote a thesis, designed a photobook, and exhibited my work at the RCA Graduate Show 2023 in London.
Explored the emotional pain of romantic rejection and the loss of a loved one, drawing parallels between both experiences and tracing how both wounds mirror each other.
M.Des (Master of Design)
Film and Video Communication (2021-2022)
Crafted short films and audio stories on anxiety, healing and mental health. Left NID after a year and moved to London for a fully funded masters at the Royal College of Art.
Watch my films on mental health focused on navigating rejection anxiety, healing and therapy.(B.Tech + M.Tech) Bachelor of Technology + Master of Technology
Mechanical Enginnering (2012-2017)
Specialised in Mechatronics and Automation during my masters and worked on aerial drone photography and photogrammetry. I was the president of the film-making club where I coducted film-making workshops.
Served as Festival Director for Roots, a student-led creative conference; led concept design, speaker outreach, and full event execution connecting students with industry professionals.
Like all good things, this page is at an end and, honestly, I hate goodbyes, so let's say hello instead.
hello@abodid.com